Post by account_disabled on Jan 24, 2024 10:44:59 GMT
The more campaigns and ads there are, the more difficult it is to monitor their effectiveness. But visualization makes this task easier. Looking at a graph or diagram, you can understand in seconds how the situation is developing. Konstantin Rachin, marketer at Ringostat , works with data visualization every day. He explained how to use it to evaluate the effectiveness of a context. And how to build a dashboard that is convenient to work with. Reading time: 8 minutes Why build a dashboard with visualization Preparation: Set a Goal Create a report Setting up key metrics Charts and graphs Tables What else can you configure? A dashboard is, in other words, a report. But in digital, this word is more often used to describe a report where data is pulled up in real time.
Building and working with Fax Lists visual dashboards is an important part of my daily responsibilities. Yes, it takes time and effort to figure it out, but it pays off doubly. Especially if a specialist has to work with data on advertising effectiveness every day. Why build a dashboard with visualization The ability to monitor data in one interface. You can display on one page the main indicators for campaigns, and sometimes even from different accounts - if necessary. Without a dashboard, you would have to go into Google Ads or Google Analytics and collect data manually. The dashboard is easy to customize to suit your needs. Google Ads initially has custom fields that are displayed in any case.
The maximum that can be done is to add additional parameters of interest. In the dashboard, you can display only those parameters that are needed for a specific task. At least one, at least several dozen. Allows you to clearly show information to management or the client. Google Analytics and Ads are good for everyone, but they are not easy to understand for a non-specialist. The client or management most often needs clear answers to the most pressing questions. Is a specific indicator growing or falling, what are the costs of the campaign depending on the device from which the traffic comes, etc. It is much more convenient to show this in a dashboard due to clear graphs and contrasting colors.
Building and working with Fax Lists visual dashboards is an important part of my daily responsibilities. Yes, it takes time and effort to figure it out, but it pays off doubly. Especially if a specialist has to work with data on advertising effectiveness every day. Why build a dashboard with visualization The ability to monitor data in one interface. You can display on one page the main indicators for campaigns, and sometimes even from different accounts - if necessary. Without a dashboard, you would have to go into Google Ads or Google Analytics and collect data manually. The dashboard is easy to customize to suit your needs. Google Ads initially has custom fields that are displayed in any case.
The maximum that can be done is to add additional parameters of interest. In the dashboard, you can display only those parameters that are needed for a specific task. At least one, at least several dozen. Allows you to clearly show information to management or the client. Google Analytics and Ads are good for everyone, but they are not easy to understand for a non-specialist. The client or management most often needs clear answers to the most pressing questions. Is a specific indicator growing or falling, what are the costs of the campaign depending on the device from which the traffic comes, etc. It is much more convenient to show this in a dashboard due to clear graphs and contrasting colors.